Solutions to all things cycling…Coaching, Training Plans, Fitness Assessments, Biking Tours, Event Prep, One-on-One consultations, Indoor Trainers, Power meters and more!
WHITE INC. is a company that brings together the science of cycling with extensive on-the-road experience in the husband/wife team of Nic & Di White. We aim to not only improve your performance on the bike but also to promote your fun and enjoyment of this dynamic sport. We understand that our client’s needs are individual and that they derive their enjoyment from cycling on different platforms, and as such, we aim to provide a personalized service that caters for anyone from novice to world class level. So whether you are an experienced competitive athlete looking for that extra edge, or just a newbie trying to find your way, we can help you to optimize your journey!
We love riding our bikes! We enjoy sharing those experiences.
With Nic’s passion for finding the best routes possible, and creating experiences not easily forgotten, you need look no further when wanting to put together a unique biking adventure for you and your friends and colleagues!
No two riders are the same, so we aim to provide our clients with training plans that consider the athlete holistically by creating a program that works for them in conjunction with their other commitments.
I would highly recommend working with Trevor for cycling coaching. I have been working with him online for my 2021 base training and racing season and he’s really helped me develop my endurance and achieve lots of PBs in time trialling. I particularly appreciate that he really listens to me and helps to structure my training in a way that I enjoy, fits with my own personal goals and life, and also helps to increase my fitness.
Hi Nic. Just a note of thank you. I am no athlete and have no designs on being one. However, I feel good and strong (for me). There is simply no way in this world I would be riding that indoor trainer without your programs and Zwift. Just to let you know that not all your clients are aspiring Olympians, but we get great value. Thank you!” (Paul – client since 2020)
Client since 2020
I feel great, probably the best shape I have ever been in ever. Thoroughly enjoying & loving cycling!!! Again – THANK YOU DI for the significant role that you play in the phenomenal journey
Client since 2014